Cambodia
In June 2022, Chef Nak, iDE Innovation Lab, the World Bank Cambodia team, and the Heights and Minds Foundation won the Youth 2 Youth Innovation Fund 2022 Award for the "Nutritious Food for the Golden Period in the Golden Land" project.
Nutritious Food for the
Golden Period in the Golden Land
This project is an experiential marketing collaboration between
Chef Nak, iDE Innovation Lab, the World Bank Cambodia team, and the Heights and Minds Foundation.
OUR GOAL
Create opportunities for Cambodian families to experience the “brand” of optimal nutrition and child development that will help children achieve their full potential.
DISCOVER
Chef Nak culinary expeditions to 3 provinces to document local recipes.
SHARE
Chef Nak videos via Facebook and Youtube to reach millions.
INTERACT
Establish MindUps as community centers to interact with the Chef
Nak video content and Ministry of Health nutrition campaign.
CHANGE
Practice new recipes, monitor growth and adopt new behaviors through supportive MindUp centers.
Want to know more?
Check out Chef Nak's website, Facebook, Instagram, and Youtube Channel or take a look at the Y2Y Innovation Fund Pitch.
